417 gyms in Sweden, with the contact details attached

63% of this file has a number. For a trade with a front desk, that is low. Chains push you into an app, and small studios list a form instead of a line.

46% have an email. So the working channel here is email and the website form. Build the sequence around that or the list will look broken.

The buyers are member software, class booking, card payments and equipment. All four are sold to the owner, and 82% of these owners run their own listing.

The average rating is 4.11. That is low, and the reason is the contract. Gyms get angry reviews about cancelling, month after month.

• Sort by the phone column to group the online-first gyms
• Sort by review count to split chains from single studios
• Read the one-star reviews before you write — they are your script

One thing to know before you buy. 46% of these rows carry an e-mail, which is high for a local trade. Email is a real channel here, not a fallback. Plan the campaign around it.

A business with no website has told you three things at once. It has no agency. It has no marketing budget line to defend. And whoever you reach owns the decision, because there is nobody else to ask.

Filter the file to that group and you cut 417 rows to 40. That leaves 377 who already bought a site from somebody. Every rival list sells you both groups mixed together.

10% with no website is low, and it should be. A gym without a booking page cannot sell a membership at midnight.

So the 40 without one are a short, sharp list. Most are a boxing club, a small studio or a gym inside a hotel. Nobody else is bidding for them.

One more number worth holding. 82% of these gyms have claimed their listing, so most of the 40 you are about to call do log in somewhere. They chose not to build a site. That is a different conversation from one with an owner who has never been online.

Swedish marketing law asks for consent before you e-mail a natural person. Writing to a company falls outside that rule.

One duty applies whoever you write to. Every marketing e-mail must carry a working reply address for stopping. The statute says plainly that this holds for a company too.

Sweden never extended the consent rule to companies, and said so when it wrote the law. The reply address is the protection it chose instead. Treat it as the one line you cannot drop.

Two practical notes for working Sweden

Swedish business English is excellent, so an English message will be read. A Swedish subject line still opens more of them.

Swedish offices keep a real fika at mid-morning and mid-afternoon. Call either side of it, not through it.

Company details are public here. Bolagsverket is the Swedish Companies Registration Office. Check a shortlist against it before you pitch anything expensive.

The file arrives as CSV or XLSX. One row per business, 417 rows for this list, and no row limit on any plan. Here is how full each column actually is for these gyms, so you can plan the campaign before you pay for it.

• Name, address, postcode, region and coordinates — all 417 rows
• Phone — 264 rows, 63% of the file
• Email, with the page we found it on — 190 rows, 46%
• Website — 377 rows, and 40 flagged as having none
• Rating and review count — 396 rows carry a rating, averaging 4.11
• Facebook, Instagram and LinkedIn — 236, 236 and 109 rows
• Owner has claimed the listing — 343 rows, 82%
• Opening hours, price level, the Maps category tree, first seen and last seen

This list is 417 rows. Every one of them fits inside a single month on the €49 Starter plan, which carries 10,000 lead credits.

Your export stays yours. Cancel tomorrow and the file you already downloaded is still on your machine and still in your CRM. We do not delete customer exports, and we will not start.